I try to understand why people need things, I design things, I make things, check people can use those things, then explain to people why it should be done this way. I’ve been doing all this for over 20 years so I like to think I do it well.
goals, motivations, work patterns, analytics, user modelling, business requirements
different input methods, screen sizes, design patterns
content structure & presentation principles
observation, scenario and task creation
Sketch, Axure, Adobe CC, HTML, CSS
Design sprints, user-story mapping, workshopping, multi-disciplinary teams
Due to confidentiality I can’t share my most recent work here but I’d love to talk through what I do in more detail if you get in touch.
I can say that while working with The Unit.co.uk I led the redesigned of neilson.co.uk that has resulted in a 50% increase in sales.